In 2015, Nasty Gal was sued for allegedly firing four pregnant women and a man about to take paternity leave. I wonder whether she could be alluding to the much-publicised rifts she had with her employees. “It could mean being a stay-at-home-mom.”įor Amoruso, being a girlboss often meant going it alone – she touches on the idea of separation several times. “Girlboss is not a literal term,” she insists. #Girlboss has always been aligned – especially on social media – with go-getting, 1% feminism her book has even been described, by the Washington Post, as a “ Lean In for misfits”. This puts her in quite a strange position, given that she says she is a feminist but that the book is not a feminist manual. The series has sparked a testy conversation around Amoruso, and how her stories (real and fictionalised) represent modern feminism. When you are the founder, you’re not everyone’s friend. That’s a feeling that I’ve experienced a lot. The camera pans in on my character and you see that she’s alone. We’ve just launched the website and we’re having the party. “One part that really gets me is episode 13. It was never the task to recreate me.” She hopes the series will make people laugh, though presumably, for her, it is discomfiting viewing. “There are things that are a lot like me at that age, and things that are exaggerated. How did she feel about how she was characterised? “It portrays a 23-year-old,” she says firmly. Watching a fictionalised version of her life, Amoruso says, “was “crazy”. Watching things unfold, you get the feeling that this isn’t a protagonist whom the audience is supposed to side with entirely by way of explanation (and perhaps defence) Britt Roberston, who plays her, has said that the character “can’t make her way in life because nobody understands her story or gets who she is”. Naturally, fictional Amoruso is wearing a vest, jean shorts and knee-high boots. She is, predictably, a hot mess, and the opening scene has the usual visual and sonic tells of the bad girl: Suzi Quatro on the stereo, a car key with a disembodied Barbie head keyring. Its protagonist – based loosely on a 23-year old Amoruso – is unlikable and entitled: in the pilot, she gets sacked from her job in a shoe shop after eating her boss’s lunch. The first season covers the genesis of Nasty Gal. Now the story has resurged via Netflix, which has fictionalised #Girlboss in a series of the same name (minus the hashtag).

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